FocusKPI is looking for a
Marketing Manager / Brand Naming Specialist to join our client, a high-tech SaaS company.
Work Location: Remote: anywhere in the US
Duration: 12-14 months
Pay Range: $65/hr to $75/hr
Responsibilities:- Drive naming programs from discovery and brief writing, name generation and research, to the creation of tools and guidance for internal rollout for external success
- Connect naming to our brand strategy and brand-building efforts
- Reduce ambiguity and mitigate risks to the business and brand via a strategic, thoughtful, and disciplined approach to naming
- Help simplify how our products, features, and offerings show up in the world
- Help continually evolve our naming process and brand foundations for consistency, coherency, and scale
Qualifications:- Bachelor's degree in Marketing, Communications, or a related field
- 4-6 years of hands-on experience creating successful names for products, features, and brands
- Bonus points for naming in more than one industry, including B2B SaaS naming experience
- Excellent live facilitation of video meetings
- Ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
- Excellent written and verbal communication
You will be successful here if you have:- A strategic understanding of why naming matters and the creative chops to make names sing
- Being comfortable collaborating with a wide range of stakeholders, including brand experts and brand novices
- Done plenty of hands-on naming - from soup to nuts (not just a manager of the process)
- Embrace an agile approach to naming and branding
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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