SEO Analyst

Location: San Jose, CA

Type: Contracted

Min. Experience: Entry Level

FocusKPI Inc. is looking for an SEO Analyst to work for our client in San Jose ,CA. This is a full-time contract with negotiable pay rate.

Duties: The SEO Analyst is responsible for the execution of the global SEO strategy for the Experience Cloud line of business.

Responsibilities:

  • Develop and deliver comprehensive page-level and site-wide SEO recommendations for the Experience Cloud business on Adobe.com and other Adobe web properties.
  • Perform competitive and content gap analyses.
  • Support SEO activities related to content updates and site redesigns.
  • Partner with cross-functional teams to drive SEO initiatives, including Web Strategy, Content, UX/Design, Campaign, Product Management, IT, Globalization, Web Production and Operations.
  • Monitor, analyze and optimize website activity, traffic trends, SERP rankings, lead conversion metrics, and overall user experience.
  • Stay current on search industry trends and inform stakeholders on emerging SEO opportunities and best practices. Provide SEO trainings and evangelize SEO across the company.
  • Work closely with the Paid Search team to maximize overall Search impact.
  • Design and execute tests in partnership with Search Testing & Innovations Team to optimize user experience in the SERP and maximize conversion and traffic potential across SEO and Paid Search.
  • Support Site Search strategy and results through keyword research, query analysis, and copy creation. Work with the Site Search Manager to monitor searcher behavior and make recommendations to improve search functionality.
  • Support Adobe’s social media strategy, including recommendations for PR, blogs, video, and social outlets like Adobe Blogs, YouTube, Facebook, Twitter.

Experience Required:

  • 2+ years of experience in SEO or related digital marketing field.
  • Knowledge of SEO best practices and understanding of how Search integrates with other marketing channels.
  • Excellent web analytics skills. Experience using Adobe Analytics is a plus.
  • Working knowledge of SEO tracking and reporting tools (BrightEdge is a plus), Google Search Console, AdWords Keyword Planner.

Qualities Needed to Succeed:

  • Willing to face new challenges and learn new things.
  • Passionate and taking pride in doing great work.
  • Creative, flexible, and adaptable to a changing environment.
  • Full ownership of projects from idea to implementation.
  • Self-motivated, organized, and capable of handling multiple tasks.
  • Strong verbal presentation and written communication skills.

Education Required: Bachelor degree.

 

Thank you for applying!

FocusKPI Hiring Team 

About FocusKPI:  
FocusKPI Inc. is an analytics consulting business providing solutions such as CRM customization, Risk Management, Business Intelligence, Advanced/Operational/Web/Digital Analytics as well as Human Resources for our clients.

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